Title: Content Manager - SaaS Solutions ( Remote)
US
Donnelley Financial Solutions (DFIN) is a leader in risk and compliance solutions, providing insightful technology, industry expertise, and data insights to clients across the globe. We’re here to help you make smarter decisions with insightful technology, industry expertise, and data insights at every stage of your business and investment lifecycles. As markets fluctuate, regulations evolve and technology advances, we’re there. And through it all, we deliver confidence with the right solutions in moments that matter.
Summary:
The Content Manager, SaaS Solutions, will be a key contributor to the Content and Campaigns team within Marketing. A seasoned writer with strong SaaS/fintech experience, the Content Manager will collaborate closely with business owners and subject matter experts across Global Capital Markets to develop content strategies and assets to deploy across marketing channels for maximum impact.
Responsibilities:
• Develop and execute a content strategy for our SaaS solutions (ActiveDisclosure and Venue) across the buyer’s journey from thought leadership to product-specific content in collaboration with business owners, subject matter experts and the Digital Marketing team.
• Develop go-to-market plans in collaboration with the Marketing and broader Sales Enablement team.
• Produce compelling content assets (ie, blogs, white papers, videos, case studies, webinars, product sheets, demos, etc) that drive awareness and engagement with our target audiences.
• Create and maintain product positioning and value proposition messaging.
• Manage content production process, including external contributors and partners.
• In collaboration with Digital Marketing team, review content performance and optimize content to enrich user experience and boost engagement across web, social, paid media and events.
• Working with regional Marketing teams, manage translation (EMEA only) and delivery of content assets to select countries.
• Work with the Sales Training team to develop battlecards, FAQs and other content to equip the Sales team for successful execution of new campaigns and product releases.
• Coordinate with Marketing team and other internal stakeholders regarding the Content Calendar and social media promotion.
• Safeguard quality, brand tone of voice and style across all channels and materials.
• Stay abreast of industry best practices and competitive intelligence.
Qualifications:
• Minimum 7-10 years’ experience in B2B content marketing roles, preferably within financial services and/or SaaS companies.
• Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients.
• Strong interpersonal skills, with a proven ability to work cross-functionally and build relationships across different departments.
• Ability to distill complex ideas and product features into marketing messaging that focuses on delivering value to clients.
• Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment.
• Developed and executed ABM campaigns, in collaboration with Sales.
• Creative mindset, curious, continuously exploring better ways to engage customers through high value content.
• Familiarity with SaaS solutions, the global capital markets ecosystem, and financial and regulatory reporting requirements is preferred.
It is the policy of Donnelley Financial Solutions to select, place, and manage all its employees without discrimination based on race, color, national origin, gender, age, religion, actual or perceived disability, veteran's status, actual or perceived sexual orientation, genetic information or any other protected status.
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